Certified B-Corp: Bugaboo’s Commitment to Sustainability and Innovation

At Baby Village, we’re all about helping parents find products that make life simpler, more joyful, and better for the planet. And that is why we are proud to be one of the few stockists of Bugaboo in Australia!

Sustainability isn’t just a buzzword for Bugaboo—it’s a core principle woven into their DNA. Bugaboo’s brand essence “Designed for the Future” perfectly aligns with our mission at BV to bring families innovative products they can trust.

Here are 5 reasons why we at Baby Village admire Bugaboo’s People & Planet Action:

Bugaboo’s Push to Zero strategy is a testament to their bold environmental goals. The latest Impact Report provides insights into their journey:

• • • A 5% overall CO2 footprint reduction in 2023, including a 22% reduction in product-related emissions.
    • Aiming for net zero CO2 emissions by 2035.
    • Committing to halving their products’ carbon footprint by 2026.
    • Transitioning to 100% renewable energy for their factory and offices by 2026.

Bugaboo’s focus on material innovation has made significant strides, such as using bio-based materials derived from upcycled plant waste and recycled fabrics crafted from PET bottles. These materials lower CO2 emissions without compromising the quality or durability parents expect.

In 2023, Bugaboo became the first international stroller company to achieve Certified B Corp status! This is a milestone that underscores their dedication to sustainability, transparency, and ethical practices.

Certified Benefit Corporation (or B Corp), is a prestigious certification given to businesses that meet high standards of social and environmental performance, accountability, and transparency. B Corp certification is awarded by B Lab, a nonprofit organisation that evaluates companies based on their impact on stakeholders, including workers, customers, communities, and the environment.

The B Corp certification signifies:

• • • Rigorous standards for social and environmental performance.
    • Transparent and fair practices across Bugaboo’s entire supply chain.
    • Commitment to creating lasting positive impacts for families and the planet. 

Bugaboo’s commitment to goodness speaks for itself through their sustainable products. Durability is sustainability in action, and their Prams & Strollers embody exactly this ethos! Tested well beyond industry standards, their prams are designed to endure years of adventures with your family:

• • • Fold and unfoldevery day for 13 years without issues.
    • Push it 100 times a day for 13 years with no significant wear.
    • Travel the equivalent of 3x timesaround the worldon smooth terrain without major wheel damage.
    • Conquerrough terraindaily for over 4+ years without significant wheel wear.

By designing products that stand the test of time, Bugaboo reduces waste and ensures parents can enjoy their investment for years to come.

Bugaboo’s commitment to sustainability extends beyond product design:

• • • Using solar-powered factories to generate 20% of their energy (with a goal to increase this to 100% by 2026).
    • Offering repair services and spare partsfor prams up to 10 years old to prolong product lifecycles.
    • Introducing circular serviceslike leasing options, certified refurbished products, and a Buy Back program to minimise waste.

Bugaboo is also rethinking packaging, committing to eliminating all single-use plastics by 2025.

Bugaboo’s philosophy 'Designed for the Future'is more than just a tagline—it’s a promise to parents and their little ones.

Every product in their range is engineered with future generations in mind. Whether it’s by cutting transportation emissions by 43% through biofuels or supporting communitieswith donated products, Bugaboo is redefining what it means to be a responsible brand.

We at BV are glad to be a partner with Bugaboo, with a wide range of products available both online and in-store.

Here’s to leading the charge in creating innovative, long-lasting products and making parenthood simpler while also reducing environmental impact.By choosing Bugaboo, you’re making a choice to support a brighter, more sustainable future :) 

To learn more about Bugaboo's B-Corp Journey and their commitment to sustainability, you can visit their website here.

For more advice from our team of experts read more at our blog and for video reviews subscribe to our Youtube channel Baby Village TV so you don't miss a thing!

If you’d like some further assistance, we invite you to book a personalised consultation with one of our lovely staff members, or leave a comment below.

BV x

Written by Rameen Z.
Rameen is a university student interning at Baby Village. She is also a childcare worker and understands how important it is to invest in getting the absolute best quality when it comes to baby-care.