Melissa & Doug

There was a time not so long ago when childhood offered the space and freedom for children to explore their world. To be curious. To be creative. To be bold. To be bored. To just . . . be. Today, overscheduled and overstimulated children are using their imaginations less than ever. It’s a crisis in the making. And it’s why Melissa & Doug are committed to making products that inspire open-ended thinking and encourage kids to see new possibilities. It’s part of their bigger vision to Take Back Childhood. Because by giving children a true childhood, they give them a path to realising their full potential!